Premium Clothing Company ROAR® to Launch Online Retail Store

FOR IMMEDIATE RELEASE

LOS ANGELES — Fans of design-based lifestyle brand ROAR® Clothing, will soon be able to browse the line, shop exclusively and have first-look privileges when the company unveils its new online retail store, http://roarusa.com/shop/ the first week of January 2012.

With current online retail options at the Buckle (http://www.buckle.com) and Amazon (http://www.amazon.com), ROAR® has set out to provide a highly-customized shopping experience by allowing visitors to build their own online “closet,” setting style, size, fit, and buying preferences to please the casual online browser to the professional celebrity stylist. The website is being developed by local Los Angeles design firm, East of Western.

ROAR® clothing designs feature service plaids, tone-on-tone and tribal design graphics, with extreme attention given to embellishment details such as: embroidery (with stitch counts over 150,000), crystals, Tiffany-set stones, hand-drawn artwork, and patch details. The styles are a favorite among performance artists like Blake Shelton, Toby Keith, Darius Rucker, and Brad Paisley; personalities like Guy Fieri, and have been seen regularly on top-rated television shows like American Idol, the Voice and numerous award shows.

ROAR® Clothing USA is based in downtown Los Angeles in the heart of the LA Fashion District. ROAR® offers a premium selection of clothing for men, women, and is expanding its line to include styles for children. Styles can be found in select retail stores throughout the United States and Canada.

For media inquiries, contact ROAR® at http://roarusa.com/contact.php. For more information go to www.roarclothing.com.

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Events that ROAR: Blake Shelton’s Music Video to Footloose!

Blake and the guys look and sound great! We’re so excited for the release! As you turn up your speakers, be sure to check out those hot ROAR shirts and see how many you can count throughout the video!

Enjoy! Blake Shelton ROARS in the \"Footloose\" music video

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Blake Shelton Band Appearance on The Tonight Show

If you didn’t catch Blake and the band performing on The Tonight Show with Jay Leno last night (2/2), you missed a good one. Awesome sound and the guys and gals looked stunning in their ROAR shirts! Click the pic to see the set….

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ROAR Life Bulletin – Week 9

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People Who ROAR: Sunita Williams, Astronaut

United States Naval Officer, NASA Astronaut, test pilot and intergalactic marathoner, Sunita Williams is the Commander of upcoming NASA Expedition 32, due to launch this spring.

Logging serious hours per spacewalk, Williams would spend more than six hours at a time outside the spacecraft. She continues to inspire because at 47, she pushes the boundaries of exploration, research and discovery, and even our ideals.

And who else would think of running the Boston Marathon in space?

Check her out in this sit-down with Stephen Colbert…. Sunita Williams with Stephen on The Colbert Report

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ROAR Life Bulletin – Week 8

The Official Roar Clothing Weekly Bulletin

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People Who ROAR: Scott Harrison

How easy is it to change your life? For Scott Harrison, founder of Charity: Water, it took a little more than moving out of the city. This former successful NYC club promoter who at 30, had an epiphany, gave up the fast NYC club life and jumped on a ship to go volunteer. Somewhere around $30,000 and months (and months) later, he made it to West Africa. And it changed his life.

Returning home to NYC to set up the nonprofit, Charity: Water, Scott dedicated himself to improving water filtration systems and providing clean drinking water, and hasn’t since looked back….

Check him out in this candid interview, featured on Tech Crunch or you can see him and the team in action, doing what they do. http://vimeo.com/33123008

That’s Getting it Done!

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Skills that ROAR: Urban Skiing, a la “All.I.Can”

If you haven’t had a chance to check out the urban segment from the Sherpa’s flick, All.I.Can you don’t want to miss this excerpt. The skills are insane—both the skier and cameraman—which makes for an awesome ride.

Peep the video here: Urban Skiing

If you like the nitty, gritty behind the scenes insight, well you may enjoy this as well: http://brobomb.com/2011/12/the-sherpas-dave-mossop-interview/

Have a good one!

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End Human Trafficking

California Senate Bill 657 goes into effect Jan. 1, 2012 to create transparency in the supply chain to eradicate slavery and human trafficking, prevalent within our industry. We at ROAR® already work
with manufacturers that are fully compliant to U.S. laws and customs regarding slavery and human trafficking. We also take proactive steps, like traveling 4-5 times a year, to ensure we work with strong and positive manufacturers that take care of their employees with clean and well-managed work environments.

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People Who ROAR: Wim Hof

He is the real “Ice Man”. Hailing from Finland, Wim is best know for running a half marathon barefoot, bare-chested and in shorts. Oh, and it was like 35 degrees below zero. He baffles scientists continually because he has pretty much found a way override that part of the brain that says, “Are you nuts? It’s freakin’ cold,” and push his body into environments and situations that would likely kill the average human.

Check out the Iceman in Action and you’ll see why he’s the got that ROAR spirit!

Enjoy!

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People Who ROAR: Dr. Susan Love

You may have heard her voice, you may even know her “Breast Book,” but if you’re not familiar, Dr. Love exhibits the ROAR passion in her impressive work in the world of breast cancer research. Susan Love, M.D. is a surgeon, philanthropist, unyielding researcher and innovator. With offices in Santa Monica, she is the brain and hands behind serious research being done to tackle breast cancer at the Dr. Susan Love Research Foundation. Through her Army of Women website, she actively recruits women—with or without breast cancer to help further research and make the science, prevention and answers much more accessible to women everywhere.

Few people have yet to be touched by breast cancer, whether you know a friend of a friend who’s a survivor or have lost someone dear, it is a fight that goes far beyond the month of October. So, what better time to share our gratitude to those, like Dr. Love and her team of researchers, who unflinchingly face the challenge of cancer research and proceed to inspire and share knowledge, get funding and keep coming up with innovative collaborations to keep moving forward toward a cure.

Check out Dr. Susan Love’s appearance on The View.

You can also visit Army of Women or the Dr. Susan Love Research Foundation websites for more information.

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